The total energy of the mahat-tattva, in the form of the gigantic virāṭ-rūpa, divided Himself by Himself into the consciousness of the living entities, the life of activity, and self-identification, which are subdivided into one, ten and three respectively.
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
स वै विश्वसृजां गर्भो देवकर्मात्मशक्तिमान् । विबभाजात्मनाऽऽत्मानमेकधा दशधा त्रिधा
sa vai viśvasṛjāṃ garbho devakarmātmaśaktimān | vibabhājātmanā''tmānamekadhā daśadhā tridhā
SB 3.6.7