It is said that great personalities almost always accept voluntary suffering because of the suffering of people in general. This is considered the highest method of worshiping the Supreme Personality of Godhead, who is present in everyone’s heart.
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
तप्यन्ते लोकतापेन साधवः प्रायशो जनाः । परमाराधनं तद्धि पुरुषस्याखिलात्मनः
tapyante lokatāpena sādhavaḥ prāyaśo janāḥ | paramārādhanaṃ taddhi puruṣasyākhilātmanaḥ
SB 8.7.44