My dear servants, who are as good as my sons, just see how glorious is the chanting of the holy name of the Lord. The greatly sinful Ajāmila chanted only to call his son, not knowing that he was chanting the Lord’s holy name. Nevertheless, by chanting the holy name of the Lord, he remembered Nārāyaṇa, and thus he was immediately saved from the ropes of death.
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
नामोच्चारणमाहात्म्यं हरेः पश्यत पुत्रकाः । अजामिलोऽपि येनैव मृत्युपाशादमुच्यत
nāmoccāraṇamāhātmyaṃ hareḥ paśyata putrakāḥ | ajāmilo'pi yenaiva mṛtyupāśādamucyata
SB 6.3.23