In this Age of Kali, people are overwhelmed by the modes of passion and ignorance. Lord Ṛṣabhadeva incarnated Himself to deliver them from the clutches of māyā.
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
अयमवतारो रजसोपप्लुतकैवल्योपशिक्षणार्थः
ayamavatāro rajasopaplutakaivalyopaśikṣaṇārthaḥ
SB 5.6.12