Transcendental knowledge in relation with the Supreme Lord Hari is knowledge resulting in the complete suspension of the waves and whirlpools of the material modes. Such knowledge is self-satisfying due to its being free from material attachment, and being transcendental it is approved by authorities. Who could fail to be attracted?
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
ज्ञानं यदा प्रतिनिवृत्तगुणोर्मिचक्र- मात्मप्रसाद उत यत्र गुणेष्वसङ्गः । कैवल्यसम्मतपथस्त्वथ भक्तियोगः को निर्वृतो हरिकथासु रतिं न कुर्यात्
jñānaṃ yadā pratinivṛttaguṇormicakra- mātmaprasāda uta yatra guṇeṣvasaṅgaḥ | kaivalyasammatapathastvatha bhaktiyogaḥ ko nirvṛto harikathāsu ratiṃ na kuryāt
SB 2.3.12