Who else but the gross materialists will neglect such transcendental thought and take to the nonpermanent names only, seeing the mass of people fallen in the river of suffering as the consequence of accruing the result of their own work?
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
कस्तां त्वनादृत्य परानुचिन्ता- मृते पशूनसतीं नाम युञ्ज्यात् । पश्यन् जनं पतितं वैतरण्यां स्वकर्मजान् परितापाञ्जुषाणम्
kastāṃ tvanādṛtya parānucintā- mṛte paśūnasatīṃ nāma yuñjyāt | paśyan janaṃ patitaṃ vaitaraṇyāṃ svakarmajān paritāpāñjuṣāṇam
SB 2.2.7