Thus being fixed, one must render service unto the Supersoul situated in one’s own heart by His omnipotency. Because He is the Almighty Personality of Godhead, eternal and unlimited, He is the ultimate goal of life, and by worshiping Him one can end the cause of the conditioned state of existence.
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
एवं स्वचित्ते स्वत एव सिद्ध आत्मा प्रियोऽर्थो भगवाननन्तः । तं निर्वृतो नियतार्थो भजेत संसारहेतूपरमश्च यत्र
evaṃ svacitte svata eva siddha ātmā priyo'rtho bhagavānanantaḥ | taṃ nirvṛto niyatārtho bhajeta saṃsārahetūparamaśca yatra
SB 2.2.6