The Supreme Personality of Godhead is absolutely the most dear one for all living beings because He is everyone’s well-wisher and Lord. He is the Supreme Soul situated in everyone’s heart. Therefore I will now pay the price of complete surrender, and thus purchasing the Lord I will enjoy with Him just like Lakṣmīdevī.
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
सुहृत्प्रेष्ठतमो नाथ आत्मा चायं शरीरिणाम् । तं विक्रीयात्मनैवाहं रमेऽनेन यथा रमा
suhṛtpreṣṭhatamo nātha ātmā cāyaṃ śarīriṇām | taṃ vikrīyātmanaivāhaṃ rame'nena yathā ramā
SB 11.8.35