Some say that the Unborn is born for the glorification of pious kings, and others say that He is born to please King Yadu, one of Your dearest devotees. You appear in his family as sandalwood appears in the Malaya hills.
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
केचिदाहुरजं जातं पुण्यश्लोकस्य कीर्तये । यदोः प्रियस्यान्ववाये मलयस्येव चन्दनम्
kecidāhurajaṃ jātaṃ puṇyaślokasya kīrtaye | yadoḥ priyasyānvavāye malayasyeva candanam
SB 1.8.32