Sūta Gosvāmī said: All different varieties of ātmārāmas [those who take pleasure in the ātmā, or spirit self], especially those established on the path of self-realization, though freed from all kinds of material bondage, desire to render unalloyed devotional service unto the Personality of Godhead. This means that the Lord possesses transcendental qualities and therefore can attract everyone, including liberated souls.
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
सूत उवाच । आत्मारामाश्च मुनयो निर्ग्रन्था अप्युरुक्रमे । कुर्वन्त्यहैतुकीं भक्तिमित्थम्भूतगुणो हरिः
sūta uvāca | ātmārāmāśca munayo nirgranthā apyurukrame | kurvantyahaitukīṃ bhaktimitthambhūtaguṇo hariḥ
SB 1.7.10