Those who are in the modes of passion and ignorance worship those in the same category — namely the forefathers, other living beings and the demigods who are in charge of cosmic activities — for they are urged by a desire to be materially benefited with women, wealth, power and progeny.
Srimad Bhagavata Purana
श्रीमद्भागवतमहापुराणम्
मूल श्लोकः
रजस्तमःप्रकृतयः समशीला भजन्ति वै । पितृभूतप्रजेशादीन् श्रियैश्वर्यप्रजेप्सवः
rajastamaḥprakṛtayaḥ samaśīlā bhajanti vai | pitṛbhūtaprajeśādīn śriyaiśvaryaprajepsavaḥ
SB 1.2.27